our work
Be:Dog
Be:Dog is a kind, sustainable and friendly dog grooming salon, with a cottage industry vibe, a retail product area and coffee shop.​
Based on Hurstpierpoint highstreet, they champion purpose-driven products and work alongside other impactful founders to offer a safe, kind and caring experience for dogs, and their owners. This also helps to build a like-minded, welcoming community and to do a bit of good in the world.
what we did
Created a full brand identity with guidelines, logo, colours, tone of voice, and brand elements
Designed marketing and business collateral including flyers and business cards
Designed and built a Shopify website with a CMS and handed it over to the client
the project
Be:Dog approached us as a brand-new venture needing a clear identity and an online home to launch from. They had a strong idea for the business and needed brand assets and a digital platform. Our role was to create a professional, cohesive system that would allow them to launch confidently and scale their offering.
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We began by developing a brand identity: designing a logo, defining the colour palette, and creating typography, content and imagery guidelines. To bring personality into the brand, we used custom brand elements and icons that could be applied consistently across digital and print. Alongside this, we produced a tone of voice guide and a brand messaging framework to ensure all communication felt clear and aligned.
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Once the identity was established, we applied it across collateral, from flyer templates to business cards, giving Be:Dog the practical assets they needed for everyday marketing. Finally, we designed and built a Shopify website, ensuring the CMS was set up in a way the team could manage themselves. The site included product pages, brand storytelling, and SEO-friendly content to support discoverability.
The project involved our whole team :)
the results
Be:Dog launched with a complete brand system and a fully functional Shopify website. With a distinctive identity, clear messaging, practical collateral, and an editable CMS, they were equipped to present themselves professionally from day one.
The brand now has the tools to communicate consistently, engage customers with confidence, and expand their offering as they grow.
From the very beginning, the team helped us find our voice and bring our brand to life. They nailed the balance of strategy and design, giving us the clarity and confidence we needed to launch."