about us
we start big things
​Our team of passionate and experienced strategists, creatives, and marketing experts are here to help you disrupt your industry and truly make your mark. From validating your big idea, and developing a killer brand identity, to executing digital marketing campaigns that drive conversions, we'll be here when you need us. Let's turn chaos into creative, together.
who we are
We're a start up, too, and just like you we have big dreams. We're a talented bunch of knowledgeable business enthusiasts, who get excited about big ideas. We're looking forward to meeting you and yours.
head of strategy | co-founder
Aishwarya .Suharu
she/her
With a MChem in Chemistry and a background in data analytics, business and partnership management, I am passionate to support purpose-led teams on their journey to creating successful brands.
My areas of expertise are business development and product strategy, lead generation, market positioning, CRM implementation and database management.
When I'm not reading the next spy-thriller novel or watching the latest sci-fi movie, I love to travel all over the world - mainly to eat all the unique delicacies out there but also to learn about history and culture.
ceo | co-founder
Sophie
.Smith
she/her
As a marketing and commercial strategy leader, I have nearly 15 years’ experience of proven success within strategic roles.
I have a wealth of knowledge and experience in branding, product development and marketing strategy through driving and implementing ambitious growth plans across a variety of industries, from fast-paced start-ups to well-established brands, and now I'm ready to add value to yours.
​
Outside the day job, you'll probably catch me heading into the great outdoors with my wonderful husband and toddler, escaping somewhere for an adventure or exploring new recipes in the kitchen.
head of creative | co-founder
Lucy
.Limage
she/her
I am fuelled by a passion for creative marketing. With a degree in photography, focusing on the use of images on social media, and as a talented graphic designer, copy writer and brand developer I use my skills to ensure the growth of valuable and authentic start-ups. I have a particular interest in fitness and FemTech based products and services, and using my experience to tell the worthwhile stories of unique founders.
When I'm not out taking photographs, you can probably find me in the gym; deadlifting and bicep curling my way to achieving my personal training certifications.
our story
We each have diverse and colourful backgrounds through a mix of in-house and agency, B2C and B2B roles in a range of highly regulated industries and super fun ones, too. The stars aligned for us when we met at a tech innovation company, and one sunny spring day we decided to take this leap together.
We believe that brands who do good, especially start-ups, hold tremendous potential to change the world for the better, and we are fully committed to using our diverse skillsets to support, promote and empower people making a positive impact on the world, and especially underrepresented groups.
.png)
our chaos theory
We take inspiration from the Chaos Theory, the scientific principle that small changes can have significant, far-reaching impacts, just like the butterfly effect. We believe in embracing the unpredictable and spotting hidden opportunities, and taking bold, innovative and calculated risks to achieve breakthrough success for our clients.
We turn that energy into a force for good, for people and brands who do good. We thrive on bringing order to the chaos, and developing strong and authentic identities that reflect our clients' vision and values. Join us on our mission to unleash the power of chaos and change the world for the better.
